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California’s unfair competition laws, B&P § 17200 (“UCL”), prohibits unfair competition, including unlawful, unfair or fraudulent business acts and unfair, deceptive, untrue or misleading advertising. If you have lost money or property as a result of unfair competition you have standing under the UCL. “An unfair business practice occurs when that practice offends an established public policy or when the practice is immoral, unethical, oppressive, unscrupulous or substantially injurious to consumers…An unfair business practice also means the public policy which is a predicate to the action must be tethered to specific constitutional, statutory or regulatory provisions.” A fraudulent practice “require[s] only a showing that members of the public are likely to be deceived.

“False advertising” is actionable pursuant to Bus. & Prof. Code § 17500. B & P § 17500 states, “It is unlawful for any person … with the intent to directly or indirectly dispose of real or personal property … to make or disseminate … any statement[] concerning that real or personal property … which is untrue or misleading, and which is known, or which by the exercise of reasonable care should be known, to be untrue or misleading.”

Cuzzolina litigates UCL cases. If you have been a victim of an unlawful, unfair, or fraudulent business practice and have lost money or property Cuzzolina can sue for you.

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